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Trace Vault is a British free-to-air channel that broadcasts predominantly music content. The channel was previously known as the Vault and Video Vault and got slightly rebranded when it was acquired by Trace Group.
The channel’s name reflects the type of music that it broadcasted from its inception: it is a nostalgic revisiting of classic pop from the 1960s and up to the 1990s, with occasional venturing into the 1950s.
In 2016, after yet another rebranding, the channel started broadcasting some classic 1990s shows, aimed for the teen audience. The famous titles include Clueless, Sabrina the Teenage Witch, and Moesha.
When Trace Vault was relaunched in 2019, the first composition to be broadcast was ‘Crank That’ by Soulja Boy, an American rapper and producer.
The channel changed its logos several times from the moment of its creation in 2003. First, the logos were the channel name presented in vintage fonts, reaching back to the 1960s and 1970s. The 2010s logo featured the contemporary font and a black-and-white circle that resembled a vinyl plate. In 2019, the logo changed to the big word Trace with the word Vault placed below in a smaller font.
Vault once belonged to the Sony channels portfolio together with a few more music channels. In 2019, after their acquisition, Trace Group launched Trace Urban and Trace Latina together with Trace Vault, thus rebranding the whole package of Sony musical channels at once.
In 2010, the channel revised its ‘strictly nostalgic’ music policy and ventured into a more diverse music landscape. It started broadcasting a mix of classic rock, dance, RnB, chill out music and love ballads that were created in the previous 25 years.
When the rebranding of 2016 was to take place, the last song broadcasted on the channel was ‘Cry Me a River’ by Justin Timberlake. But it was cut off midway as the channel abruptly went off-air.
At first, the channel went on air only from 3 am to 6 am; when its popularity grew, it shifted to the 8 pm to 6 am schedule, and finally started broadcasting around the clock.
The channel offered an array of thematic music shows that featured selections of songs and entertaining content based on a specific feature, like What Was Big in…? (songs and news of a specific year), Thru the Years (a review of the career and music of an artist or a band), Vault’s Pub Jukebox (classic songs non-stop), to name a few.
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